Svengali

English

Etymology

Named after the character [[https://en.wikipedia.org/wiki/Svengali

Svengali]] in [[https://en.wikipedia.org/wiki/Trilby_(novel)
Trilby]] (1894) by [[https://en.wikipedia.org/wiki/George_du_Maurier
George du Maurier]], a hypnotist who exerts manipulative control over others.

Pronunciation

/svɛnˈɡɑːli/ /svɛŋˈɡɑːli/ Katakana: スベンガリー

Noun

Svengali (plural Svengalis)

One who manipulates or controls another as by some mesmeric or sinister influence.

1. • The young performer’s career was shaped by a Svengali who dictated every move behind the scenes.

(by extension) A coach, mentor, or industry mogul who exerts strong, often controlling influence over another’s success or public image.

1. • He became a Svengali figure in the startup world, guiding founders while quietly steering their decisions.

Usage notes

Typically carries a negative connotation, implying manipulation, domination, or undue influence. Occasionally used more neutrally to describe a powerful or highly involved mentor.

See also

manipulator puppet master éminence grise power broker kingmaker string-puller gaslighter

Further reading

[[https://en.wikipedia.org/wiki/Svengali

Svengali — Wikipedia]]

[[https://en.wikipedia.org/wiki/Trilby_(novel)

Trilby (novel) — Wikipedia]]